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In business, difficulties or failures are inevitable, especially when starting a business for the first time. However, with the spa business, you need to spend a huge amount of capital right from the start, so if it fails, in addition to possibly causing you to face a huge loss, and quite "shy" in investing in this industry.
So, in order to minimize the risk of this difficulty, failure, Miss Tram Academy I will share with you some of the common reasons why the spa and beauty salon business encounters the most difficulties and failures.
Hopefully these sharing will help you draw the necessary experience for your own business.
Reasons Why Spa Business Fails
1. Failing to meet market demand
Maybe you are a good spa technician, you already have solid skills and highly specialized knowledge. You have many years of experience in beautifying customers. However, if you want to have a successful spa business, that's not enough. The job of a spa is many, not simply taking good care of its services. First, you need to attract customers to your establishment spa yours.
If you do not have management and business knowledge, you do not grasp what the current needs of the market are, you cannot find your target customers. From there, you provide services only according to your own feelings and not according to the needs of the market. And of course, when the demand is not met, your business will really come to a standstill.
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2. Don't focus on marketing and promotion
The beauty industry market is increasingly competitive. A spa establishment will have at least one direct competitor, not to mention other small businesses. Therefore, doing marketing and promoting your establishment is especially important. Businesses that know how to use this tool in a reasonable and accurate way will help increase the number of customers coming to use it, thereby increasing revenue.
As for spa facilities that do not focus on marketing and promotion, only passively attracting customers, with the current business market situation, it is difficult to compete with their competitors.
If your spa facility does not have the economic potential to have a professional marketing team, then choose to use services provided by professional external marketing companies. They will come up with plans, projects and implement it more effectively and practically.
3. Not focusing on machines and facilities
A spa facility with equipment, machinery and facilities that are not focused, old over the years will make customers feel that the quality of service provided is not guaranteed. At the same time, those machines can't keep up with current new technology and can't meet the needs of customers.
Because, current beauty technology changes day by day. And your customers have enough intelligence to choose which facility offers the best, safe services for them.
It is possible that the change of machinery and equipment will cost you a huge amount of money, but, if the business is favorable, you will quickly receive your initial capital.
Miss Tram Academy's advice is that when choosing to invest, boldly choose the best and most advanced machines suitable for your business scale, then you will prolong the use time of the machine. while providing excellent service quality to its customers.
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4. Not focusing on people
There are many of you, when starting a spa establishment, often feel unconfident in the skills of other employees, so they want to do everything themselves to provide the best quality of service. Maybe with the initial small scale, this is very good.
However, at a time when the number of customers increases, you cannot handle all customers alone. It will make the service delivered is not guaranteed and make guests feel uncomfortable when they have to wait.
So, as soon as the business goes into orbit, you need to think about hiring more employees to meet the needs of customers.
If you choose to invest in a spa facility that offers many different services, then make sure each service has a staff member who specializes in that type, for example, facial massage technician, body massage technician, etc. technical technicians on hair removal, ... both ensure enough human resources to work and ensure the best services.
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It is necessary to pay attention to regularly training, training to improve knowledge for staff, not only skills but also communication skills, consulting for guests. Bring absolute trust from customers.
Here are some of the reasons that follow Miss Tram Academy will cause your business to fail. You can refer to these causes to help the spa business be more convenient and successful. Miss Tram Academy understands that the above reasons are not enough, so if you know any more reasons, don't hesitate to share with Miss Tram for everyone to refer to.
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